Can security integrators monetize cybersecurity? To do so, they need to offer managed security services that provide long-term security for clients and a steady revenue stream for their integration business. To do this, integrators need to understand what threats companies face and know what products and services mitigate those threats. This discussion will identify the threats in understandable, non-techno-geek terms and outline the security products that match up against each. Participants will receive a framework with which to evaluate client risk and build a mitigation strategy that they can sell to clients.