Selling Deterrence by Denial: Security Products, Hard Targets and Protecting Your Customers’ Crown Jewels

Wednesday, July 31st
10:30am11:30am

Salon DEF

About the Session

Over the past decade, hundreds of millions, if not billions, of dollars of valuable data and the future opportunity it embodies have been stolen from American industry. Despite huge investments in cybersecurity, breaches and data thefts continue to happen on what seems to be an exponentially increasing basis. The uncomfortable truth about that investment, however, is that it has focused on failed methodologies or closing the barn door after the horse has bolted. This session will explore solutions and exemplary products that implement “deterrence by denial,” a cyber defense strategy that assumes an attacker will be successful in penetrating the perimeter but removes financial motivation to do so by rendering the ultimate targets of the attack, industrial information and intellectual property, useless even if successfully stolen.

Learning objectives:

  • Discover what cyber deterrence by denial is and how it works & where denial solutions and products fit within a portfolio
  • Implement deterrence by denial
  • Demonstrate making the sales case for deterrence by denial solutions

Presented By

Firestone, Adam
Chief Engineering Officer
Secure Channels, Inc.